Curated discovery
A considered selection of global design brands, organized through a structured category system for precise visibility.
Design × BusinessRedefined
Design Assembly Expo connects the live fair, editorial programming, buyer services and a year-round digital trade gateway through curation, trade and content.
2,000+Brands
60+City network
100K+Audience reach
365Day trade gateway
Value Proposition
Scenario-led presence
Products encountered in context, resonating as lived experience, not mere display.
Qualified conversion
Host-facilitated introductions bridge online engagement with on-site appointments.
Design Meets Business.
DAE turns a fixed show window into an operating system for trade, content and buyer relationships.DAE is not only a fixed exhibition window. It is a connected system for pre-show demand, immersive presentation, buyer matching, content distribution and post-show reporting.
Leaner ROI
Standardized participation and targeted buyer operations connect investment to real commercial leads.
Year-round
Offline peaks are extended by online showrooms, quarterly events and ongoing buyer communities.
Targeted
A media matrix reaches designers, owners, distributors, overseas buyers and KOLs.
Credible B2B
A broad designer, homeowner and city-channel network builds trust bridges for exhibitors.
Show Presence
A Global Edit of Design, Living, and Technology
The fair is organized around real use cases rather than isolated booth display.
Hall 1
Living Design
- Home Appliances
- Furniture
- Customization
- Building Materials
- Consumer Tech
Hall 2
Commercial Design
- Commercial Design
- Industrial Design
- New Materials
- Pop-up Retail
- Good Design
Features & Digital Ecosystem
Installations, launches and a year-round trade gateway form the experiential depth of DAE.Product Launches
Annual launches and collaborations become clear content moments.
Trend Zones
Curated zones around materials, spatial design, smart living and commercial design.
Art Installations
Memorable on-site moments designed for dwell time and social circulation.
VIP Lounge
Hosted networking for buyers, brand leaders and project owners.
Online Showrooms
A 24/7 product library keeps exhibitors visible beyond the show dates.
Precision Matching
Qualified purchase needs are reviewed and assigned for commercial efficiency.
Business Portfolios
Structured buyer and project-side profiles support targeted outreach.
Content Promotion
Regular programs keep key trade audiences engaged throughout the year.
Business Matching
Practical Buyer Operations, Built for Trade
Turn attendance into trackable leads through demand capture, appointments and post-show review.Pre-show
Capture procurement needs, secure VIP appointments and prioritize qualified buyers.
On-site
Private meeting zones, meeting notes and follow-up support improve decision speed.
Post-show
Information collection and data review build structured portfolios for long-term engagement.
DAE Connect
Global Expansion, One Entry
Export diagnostics, buyer matching, year-round showrooms and overseas city stations.
Export Diagnostic
Structure category, price band, delivery, cases, certifications and target-market intent.
Precision Matching
Match overseas buyers, channels, project owners and design firms by category and target market.
Digital Showroom
A year-round online showroom for post-event browsing, enquiries, saved lists and return visits.
City Stations
Extend digital intent into city stations, channel visits and in-person business development.